Neurosurgery campaign earns award for 'ODT'
The Otago Daily Times completed a remarkable hat-trick at the 2011 Pacific Area Newspaper Publishers' Association awards in Sydney on Thursday night.
The highlight was its win in the Cause-Related marketing section (25,000 to 90,000 circulation) for its campaign to keep neurosurgical services in the South.
The ODT was also highly commended in the Young Readers section (25,000 to 90,000 circulation) for its Class Act and Extra! programmes and highly commended in the technical awards for printing excellence on a single-width press.
Recognition for the "It's a no-brainer: Neurosurgery - keep it here" campaign was particularly satisfying as the ODT, which celebrates its 150th anniversary in November this year, has a proud record of serving its community and putting readers first.